Global Overpopulation And Its Effects On The Population

Global Overpopulation Controllable Or Inevitable Global overpopulation is an extremely broad topic that represents exactly what one would think, the overpopulation of the entire globe. Though global overpopulation is broad topic, there are many key factors that aid in the increasing total population. Some factors are more effective than others, but the most altering factor is the percentage of fertility. The direct connection between reducing the population is through pregnancy rates. There are multiple ways that a women’s pregnancy rate could be significantly reduced, by the use of birth control. In the articles, â€Å"Global Overpopulaton† by Hobart Rowen and â€Å"When Birth Control Isn t for Birth Control by Karen Klein and How to Make Birth Control More Effective. by Danielle Braff, these are great examples of how utilizing birth control will aid in the control of maintaining and reducing the growing population rates. Including the possible results, if a solution is not discovered and the population numbers continue to grow. â€Å"Human nature being what it is, most people tend to focus mainly on short-term goals of enriching themselves and experiencing pleasure rather than safeguarding the environment over the long term† (Kuo). This is a very enlightening quote, it states what many believe, but not willing to speak out and support. In the article, â€Å"Global Overpopulation† includes numerous examples of rhetoric; the first rhetorical element presented is ethos, which is theShow MoreRelatedCauses And Effects Of Overpopulation1073 Words   |  5 PagesWhat are the effects of overpopulation? Overpopulation is an undesirable condition where the number of existing people on earth exceeds the carrying capacity of the earth. However, overpopulation has not always been a problem. At the dawn of agriculture, 8000 B.C., the population was approximately 5 million. 8000 years later, 1 A.D., the number of people existing on earth was between 200-300 million. That’s a growth rate under 0,05% per year. A tremendous change occurred with the industrial revolutionRead MoreOverpopulation Is A Serious Problem1442 Words   |  6 Pagesthreats to global health in today’s world but the one that seems to be the greatest threat to the entire world is overpopulation. Overpopulation is a serious problem that is having an extreme effect on the health of every citizen of every country. The problems caused by overpopulation could even prove to be a fatal epidemic to the human population. Oftentimes overpopulation is overlooked due to a lack of knowledge or simply because many govern ment officials have dismissed overpopulation and call itRead MoreThe Effects Of Human Overpopulation On The Environment1242 Words   |  5 PagesThe Effects of Human Overpopulation on the Environment â€Å"Can one apple slice feed the world?† If the world were an apple, farmland would only be one very thin slice. The growing population on this Earth has some serious questions that it needs to consider as a whole. How are we all going to eat with eight billion mouths to eat? Farmers have an interesting proposition, they need to feed a growing population with very little land. Overpopulation also has negative effects on the earth through pollutionRead MoreOverpopulation can be described as the failure of the world’s resources to sustain the population.1600 Words   |  7 PagesOverpopulation can be described as the failure of the world’s resources to sustain the population. The limited natural resources have increased challenges for countries facing this. This paper covers the effects of overpopulation in the world today. The current worlds population is approximately six billion people, and the amount of time that it takes for the population to increase by another billion is decreasing with each billion. It is estimated that they will be about eight billion people byRead MoreOverpopulation Is A Catastrophe?841 Words   |  4 Pagesconsiderably and have converted to overpopulation. Currently, the global population is 7 billion, and the increase rate is 1.3% annually that means by the end of the twenty-first century the population will reach twelve billion (Keenan, 2013). Therefore, there is a huge debate going on right now regarding overpopulation. For some people, explosion in population has no detrimental impacts in the future, and it will be bearable. In contrast, others believe rapid growing population can cause disaster; this conceptRead MoreEssay on The Problems of Over Population885 Words   |  4 PagesThe Problems of Over Population There are several problems that affect the world today: war, crime, pollution, and several others. Overpopulation is a serious dilemma that is growing every year, every minute, and every second. It is the root of most, if not all, of the world’s problems1. It is the greatest global crisis facing humanity in the twenty-first century. Overpopulation is the major global problem because of several reasons. Most of the problems we have today, such as ocean depletionRead MoreEffects of Over Population Essay1273 Words   |  6 Pagesof the effects of over population. Over population not only affects nature and the planet but the human way of life. Imagine a world where the water is polluted, the soil produces no crop and the air is so toxic that we can’t breathe; this is where the world is heading. Due to the fast growth of people, humanity itself faces great danger. There are solutions to over population such as Family planning and sexual education. According to the Center for Biological Diversity, â€Å"Today’s global human populationRead MoreOverpopulation Is Not An Issue1357 Words   |  6 PagesOverpopulation is not an issue many people in developing countries face at this point in time. Put simply, overpopulation is â€Å"the condition of having a population so dense that it causes environmental deterioration, an impaired quality of life, or a population crash† (Merriam-Webster). It should not be taken lightly because it cannot be reversed in a short time period. Changes must be made gradually so that future generations do not suffer consequences that current generations have place uponRead MoreContent Analysis Essay1326 Words   |  6 Pagessections include world population, economy, disaster costs, global health, climate change and global warming, environmental issues, water crises, education and employment, migration, science and technology, and outlook. Each section builds from the previous section . The sections part priority into messages of the magnitude, importance and direction of natural disasters, global warming, overpopulation, and industrialization. Recurrent words are population and over population, economy, natural disasterRead MoreThe Issue of Over Population in the Earth Essay942 Words   |  4 PagesOverpopulation is a hot topic that is becoming a well-known problem that our world faces. At times you can see how our planet may not be big enough for all of us. Family vacations seem less fun due to too long lines. Traffic can seem like it’s at a stand-still in the cities and all the while we think that there are so many other problems to focus our attention on. It would be easy to focus on global warming, or we could admit to ourselves that if the world did not have so many people pollution would

Legacy of the Kazakh Khanate in the Political Culture and Traditions Free Essays

string(93) " Century a process of consolidation had begun among the peoples of the Central Asian steppe\." In 1991 year new state the Republic of Kazakhstan is appeared on the map. The history and culture of Kazakhstan is numbered a thousand years. One of the important issues is about aboriginal population’s origin, formation and origins of its nationality, development of culture and cultural traditions, relationships with other civilizations. We will write a custom essay sample on Legacy of the Kazakh Khanate in the Political Culture and Traditions or any similar topic only for you Order Now Applying for written sources we can verify that Kazakhs khanate had been formed to 1470 when on the territory of Kazakhstan in south-eastern regions Semirechye and in vales of Chu Kazakh sultans Dzhanibek and Girey could head the numerous tribes, which had been jointed in tribe named â€Å"Kazakh†, ‘Kazakhs†. At the beginning of XVI century in the time of Kasymkhan the Kazakh khanate was strengthened, its borders were widened, syrdarya towns Turkestan, Otyrar, Sayram, Sauran, Syganak, Suzak and Chimkent were part of Kazakh khanate . Kazakhstan becomes known in Asia and Europe. The XVI century is an important milestone in the history of Moslem world from which the new time reckoning is began. The distinguished east scientist V. V. Bartold wrote  « In the new history of Moslem in contrast to rapid change of dynasties and powers? olitical instability, states small dimensions and that’s why lack of any whatsoever patriotism, now we can see the countries establishing there. We see the Moslem power of Great Mongols in India, then Turkey, Persia †¦ † Approximately at that time Kazakh, Yarkend khanates had been appeared in Central Asia. The Turkic Kazakhs, Uzbeks, Kyrgyz, Kara-kalpaks were announced on the historic scene. When the last khan Taukekhan died, the power had depute d to the number of steppe khans and each of them was at the head of separate groups of Kazakhs and the territories Kazakh khanate existed up to 1716. At that time the process of disintegration and decay had began and the end of this process the state was being included in Russian empire. The ethnicon of â€Å"Kazakh† given the name of state is Turkic word. It is generally agreed that it means â€Å"free man† Kazakhs were very hardworking nomads and farmers, have had the great fat herd, rich pastures, and fertile lands on sub mountain and vales of rivers. But telling about Kazakhs and the first Kazakh nation it is necessary to know that origin of that nation as its culture and statehood dated from centuries. Bibliography: http://www. toptravel. ru/bgkkfl2. htm http://kazakhstan. awd. z Turkic roots of Kazakh political culture and traditions Kazakhstan has a rich past. Its geographical and geopolitical position has played a vital role in promoting the country’s development. Located in the center of Eurasia, Kazakhstan has long found itself at the crossroads of the world’s most ancient civilizations and tr ade routes. It has been a land of social, economic and cultural exchange between East and West, North and South, and between the major players in Eurasia. At different stages of its history, various states emerged and developed in the land which became today’s Kazakhstan. All contributed to Kazakh culture. In later centuries, the steppes were home to a powerful state formed by the Huns. Their empire greatly influenced the geopolitical map of that time. The Great Roman Empire in Europe eventually fell from the blows of the Attila the Hun’s daring warriors. Later, the Huns were replaced on the steppes by Turkic tribes. They founded several large states known as â€Å"kaganats† stretching from the Yellow Sea in the East to the Black Sea in the West. These states were distinguished by a culture progressive for that time. They were based not only on a nomadic economy but also on an oasis urban culture with rich trade and handicraft traditions. During this time, cities and caravanserais were founded in the oases of Central Asia, the territory of South Kazakhstan and Central Asia. They stood along the famous trade route known as the Great Silk Road which connecting Europe and China. Other trade routes were also important including the route along the Syr Dariya River to the Aral Sea and the South Urals as well the so called â€Å"Sable Road† from South Western regions of Siberia through Central Kazakhstan and the Altai region. It was through trade on the â€Å"Sable Road† that the Middle East and Europe were supplied with expensive furs. Major cities and trade centers founded on these routes included Otrar (Farab), Taraz, Kulan, Yassy (Turkestan), Sauran, and Balasagun. The Great Silk Road not only stimulated the development of trade, it also became a conduit for progressive scientific and cultural ideas. For example, the great philosopher Al-Farabi (870-950) was greatly influenced by the culture of the trade routes. Born in the Farab district, Al-Farabi was dubbed in the East â€Å"the Second Teacher† after Aristotle for his profound researches in philosophy, astronomy, musical theory and mathematics. The outstanding scholar of Turkic philology Mahmud Kashgari lived here in the 11th century. He created the three-volume â€Å"Dictionary of Turkic Dialects† which summed up Turkic folklore and literature heritages. In the 11th Century, Yusup Balasaguni of the town of Balasagun, a famous poet and philosopher, wrote â€Å"Kutaglu Bilig† (â€Å"A Knowledge that Brings Happiness†) which is recognized as having played an important role in the development of modern social, political and ethical conceptions. The Sufi poet Hodja Ahmet Yassaui, who lived in the 12th century, wrote a collection of poetic thoughts â€Å"Divan-i-Khikmet† (â€Å"Book of Wisdom†). He is famous throughout the Muslim world. Part of the cultural legacy of that period is the elegant urban architecture. Examples such as the mausoleums of Arystan Baba, of the great Sufi Hodja Akhmet Yassaui in Turkestan and Aisha Bibi in Taraz are among the best preserved. Apart from this, the most ancient nomads of the region invented the â€Å"yurt†, a dome-shaped easily dismantled and portable house made from wood and felt, ideal for their nomadic life and beliefs. In 1221, Mongolian tribes of Genghis Khan conquered Central Asia and added their culture and values to the increasingly complex society of the region. By the second half of the 15th Century a process of consolidation had begun among the peoples of the Central Asian steppe. You read "Legacy of the Kazakh Khanate in the Political Culture and Traditions" in category "Papers" This process, derived from the various ethnic and cultural identities, was drawn together by a common world view and lifestyle. The first Kazakh khanates emerged at this time. By the first half of the 16th Century, the formation of a single Kazakh nation was completed. The word â€Å"Kazakh† in the old Turkic language meant â€Å"free† or â€Å"independent† which perfectly fit the character of the people who had been long yearning for their own independent state. In the 17th and 18th Centuries the nomadic Jungar tribes directed by the Chinese Bogdykhans started a large scale war against the Kazakh khanate. However, thanks to the courage of the â€Å"batyrs† (knights), the decisiveness of the Kazakh leader Ablai Khan, the diplomatic skills of the Kazakh ‘biys’ (sages) Tole Bi, Kazdausty Kazybek Bi, Aiteke Bi, and self sacrifice of the people, the Kazakhs escaped total capture and physical annihilation. The Kazakh khans were forced to seek the military protection of the Russian Empire, which eventually led to Kazakhstan’s loss of sovereignty in 1871. For a time, the fate of Kazakhstan was tied to the European model of social development and the fate of the Russian State and its peoples. After the 1917 revolution Soviet power was established in Kazakhstan. Kazakhs suffered greatly under Soviet control. Due to the forced collectivization in the 1930s, hunger caused the death of 1. 5 million Kazakhs, which was more than 40 percent of the nation. Hundreds of thousands Kazakhs fled to China and elsewhere. The brightest and the best of the nation were repressed and often shot dead. The regime’s last gasp was the brutal repression of the Kazakh people on December 17, 1986 as they took to the streets seeking justice. Many consider this the beginning of the end for the once mighty Soviet Union. Kazakhstan proclaimed its independence on December 16, 1991, and Nursultan Nazarbayev was democratically elected the first President of the country. Bibliography: Kiessling, Kerstin Lindahl. â€Å"Conference on the Aral Sea: Women, Children, Health and Environment. † Ambio Vol. 27, No. 7 (November, 1998): 560-564. Weiner, Douglas. A Little Corner of Freedom: Russian Nature Protection from Stalin to Gorbachev. Berkeley, CA: University of California Press, 2002. Soviet transformation of Kazakh society and legacy in political culture and traditions Arguably the most drastic economic policy employed by Marxist-fashioned governments and the Soviet Union was that of agricultural and industrial collectivization. Forcing local Soviets to develop state-controlled farms and industrial construction projects, the Soviet collectivization programs generally had two overarching purposes: the ideological liberation of the Soviet orbit from class antagonisms and the concupiscent parasitism of â€Å"kulak† banditry, and the economic attainment of a fiscally self-sufficient Marxist society. Soviet republics endured two major phases of collectivization that yielded both beneficial and catastrophic effects. The Stalin government (1922-53) initiated collectivization projects as a means to cultivate â€Å"socialism in one country,† with an industrialized war machine and a well-fed population completely free of the capitalist approach. As the Comintern and NATO plunged into the Cold War, the Khrushchev government (1953-64) reimposed agricultural collectivization with the so-called â€Å"Virgin Lands Program† specifically with the intent of freeing the USSR from humiliating dependency on Western capitalist food imports. Soviet collectivization made possible economic and industrial achievements that would otherwise have been impossible. However, the blatant accomplishments of collectivization came at a tremendous price, directly creating some of the most horrendous human and environmental catastrophes of the twentieth century. In both phases of Soviet collectivization, the people of Kazakhstan endured by far the worst of these disasters, suffering man-made famines and starvation, irreparable environmental desiccation, the eventual transformation of the entire Aral Sea to saline ruin, mass exodus and displacement, and astronomical casualty. Even worse, the second phase of collectivization (the Virgin Lands Campaign) only exacerbated the irrecoverable environmental tragedies of the first phase. These disasters are entirely derived from the legacy of collectivization. 1 Despite the Soviets’ ideological insistence on the benefits of collectivization programs in Kazakhstan, the Kazakh people experienced far greater suffering and calamity than they profited, and are still struggling to recover from the ecological consequences even today. It must be acknowledged that the Soviet Union never intended to directly inflict any physical catastrophe on the Soviet republics or the Kazakh people. It must also be readily emphasized that the Soviet collectivization policy eventually contributed to undeniable industrial, political, cultural, and employment achievements, which transformed tribal Kazakhstan into a modern republic and an exporter of anything from steel, to cotton, to Snow Queen ® vodka. But the price that the Kazakh people were forced to pay was far too high. Both phases of collectivization have inflicted an indelible legacy of agricultural ruin, economic depression, physical ailment, and environmental catastrophe that far outweigh the benefits of the forced proletarian liberation brought by the Soviet Union. Unfortunate for the Kazakhs, the tragic legacy of calamitous Soviet agro-economic policy did not fall with the Berlin Wall, and it may require centuries to recover Stalin’s first phase of Soviet collectivization represents easily the worst physical and environmental nadir of Kazakh history. The collectivization initiative began almost immediately after the final incorporation of the Kazakh tribes and polities into the Kazakh Soviet Socialist Republic (SSR) in 1936. The agricultural potential of the fertile and pristine Kazakh steppe was perceived as an invaluable source of tremendous collective output for the state. As in the other, recently â€Å"liberated† peoples newly incorporated into the USSR, those Kazakhs that were fully absorbed into Soviet society through forced collectivization would eventually enjoy significant benefits that would have otherwise been impossible for the semi-nomadic Kazakhs, such as theoretically near-universal literacy and employment, the development of urbanized cities and transportation systems, health care, job security, and sustenance. Although the majority of these benefits owe themselves to Soviet policy rather than collectivization itself, these accomplishments must be weighed with the tragic consequences if we are to conclude that collectivization had an overall negative effect on Kazakh society. Bibliography: CNN. com. â€Å"Athrax ‘time bomb’ ticking in Aral Sea, researchers say. † CNN. http://www. cnn. com/WORLD/asiapcf/9906/21/anthrax. island/ Conquest, Robert. The Harvest of Sorrow. Oxford: Oxford University Press, 1987. Krech, Shepard, John Robert McNeill, and Carolyn Merchant. Encyclopedia of World Environmental History: A-E. New York: Routeledge Press, 2004. How to cite Legacy of the Kazakh Khanate in the Political Culture and Traditions, Papers

Niche Segment - Gopro Market Segmentation - Free Solution

Questions: 1. GoPro launched into the market with a niche segmentation strategy. How did it position its camera within this market? Definition of niche segmentation strategy? supported by academic journal what is gopro niche segment what is positioning? supported by academic journal GoPro positioning? 2. There are various ways in which organisations can segment their target markets. Which market characteristics has GoPro focused upon to establish a strong brand following? what are the basic way of segmenting a market? how to select a market segment? support by academic journal what is GoPro Segmentation User characteristic 3. How did GoPro position itself against its key market competitors (i.e. Panasonic, Cannon, Nikon, Olympus)? Is this a sustainable strategy? Answers: 1. Niche market is a small market segment and the product within such segment can be defined by the niche market. Niche segment marketing is the concentration of the marketing efforts if the company on the segment of the small population that is well defined and specific. There is no actual existence of the market but if it is created when the poorly addressed wants, requirements and the needs is not recognized by the firms and in order to satisfy the customers the niche marketing develops the goods and services. The aim of the niche marketing is become the big fish in the small marketing. The segmentation in the niche marketing is employed by the firm to avoid the competition. This niche segmentation marketing strategy is mainly developed by the small firms. However, it may be developed by large firms so as to defense against the competition developed by the niche marketing (Auh, Seigyoung, and Omar Merlo 2012, 861). The Gopro has made use of the marketing approach that is in relation with the market segmentation concerning niche market. The company targets a specific market that is receptive by utilizing the segmentation of then niche marketing. The market segment defined by the company is very narrow and here the target market of GoPro is the professional and amateur sportsmen. The marketing strategy of the company involves the strategic use of user generated content. The niche market segmentation of the company is dominant with the positioning strategy. The strategy of the niche market made the company globally recognized in just a short span of time. The competitors of the company focused on the traditional approach of addressing the mass market but the niche marketing segment of the company provide the competitive advantage and the strategy of the user generated content and the brand was supported by the community which is ever expanding (Brunello 2015). Positioning: The brand of the company would be able to occupy the distinct position in the market by employing one of the marketing strategies that is positioning. It shows the position of the product of a particular company in relation to the other products of the industry in the mind of the consumers and the market place. A product of the company has the unique selling position if the positioning of the product is done in a good way. When the positioning of the product of the company is good, then the companys brand would be able to be recognized. The flexibility of the brand in terms of the distribution, advertising and changes and extensions is provided by the good positioning. Positioning provided the outlining of the plan that the business needs to do for the marketing of the products and services. The positioning of the product is done through the 4Ps of the marketing that is product, place, promotion and marketing. The effectiveness of the marketing strategy depends upon the strategy of p ositioning the products (Coombes et al, 2013 656). GoPro Positioning: The unique selling position of the company came with the introduction of the camera and the founder of the company was able to recognize the application of the high definition cameras launched by the company in its early stage of business and was able to capture the adventurous footage imaginable of any types. The company launched such high definition cameras at the reasonable price ranging from $ 200 to $ 400 per camera. This uniqueness of the camera of GoPro provides the competitive advantage over its competitors such as Canon, Nikon, Panasonic and Olympus. The company was focusing on the target market which comprises of keen lover of adventures and the shared interest users (Finch et al, 2012). The other features and the specialty of the camera which positioned it in a distinct way is that the camera is capable of capturing the video from the personal view point. The favorite pursuits of the users get captured by the camera. The brand is promoted using the various social media channels which provide the platform to the camera users to share and shot the footage and this was prompted as a social movement taken by the company. This platform has enhanced the number of audience engaged and the loyalty of the brand get build by the you tube channel of the brand and its authenticity. The placing of the user generated content as one of the marketing strategy has promoted the company and provided the competitive advantage. The company made use of social media for promoting the brand using the footage where it played the video to capture the attention of the audience (Frow et al 2015, 463). The various marketing strategies used by the company such as GoPro Hero 3 plus the series of adventures and the footage of the video had top athletes urged the users to do the same as done by the athletes in the video. The company made use the platform of digital marketing to engage the users of the camera. 2. Basic Way of Segmenting a Market: One of the factors that vary among the group is the basis of segmentation and the market can be segmented using the several bases. The basis of segmentation can be classified into several categories such as demographic, geographic, behavioral, and psychographic. Demographic segmentation- this basis of segmentation make use of the variables to divide the population such as religion, race, income, gender, size of family, nationality, occupation. Geographic segmentation- the market of consumers is divided on the basis of geography as the need of the customer varies depending upon their geographical location. This basis of segmentation is very vital when the business intends to expand domestically as well as internationally. Behavioral segmentation- this basis make use of the usage, behavior and the pattern of decision making for the segmentation basis. The product is marketed bases on the individual behavior. Psychographic segmentation- In this the market is defined using the lifestyle, activities, opinion and the interest of people. The psychological aspect of the buying behavior of the consumer is taken into account (Griffin et al 2013, 323). GoPro Segmentation: The demographic segmentation of the market in case of the GoPro is the gender and the occupation. It also includes the family and the mothers aged 18-35. Initially the target market of the company was women and the amateur and professional sportsmen. This would include the sky divers, downhill mountain biker, divers and the race car drivers. The company focused on the interest and the psychology of the consumers such as people having the love for adventure were targeted. Therefore, it can be said that the company made use of the demographic and the behavioral basis of segmentation. The Psychographic segmentation include travelling, active and adventurous and this forms the basis of segmentation. The benefit offered by the camera is intended to film various experiences of life such as daily activities, family vacations and the sports (Kim et al, 2016). The GoPro has committed itself to the demographic and the sports community that are extreme and the target market varies from the outdoorsmen to athletes and the adventurists. The geographic segmentation made use of the rural, suburban, coastal and the mountain and the benefit sought form this basis of segmentation is that the users would be provided with the filming of the activities with the friends and posting the same on the social media and online. The users of the camera buying and using the models launched by the company are the young people and who are involved in the social media platform. The action camera offered by the company is the ideal camera for the teenagers as it is very durable and comes at a relatively low price (Morgan 2012). 3. Strategy Used by GoPro to Position Itself Against its Competitors: The competitors of the company such as Nikon, Canon, Olympus and Panasonic did not have durable and the rugged camera in their product lines which were offered by the GoPro and the factor such as price parity was not offered by its competitors and was offered by the GoPro and this made the company unique in its positioning strategy. The company wanted to build loyal base of customers rather than focusing on addressing the mass market using the traditional approach. The wearable camera launched by GoPro would help in better serving the public as a safer environment would be created for the police officers. The products offered by the GoPro are of unmatched quality and the value. The high definition camera offered by the company is the most technological and the durable camera in comparison to other brands and this is because it make use of the action footage (Payne, Adrian, and Pennie Frow 2014, 213). The product being versatile and this would provide a sustainable competitive advanta ge as the price of the product is also reasonable. The competitive positioning of the company gets enhanced having the product offered by the company that is more clear and defined and technology advanced. The company rather than focusing on the whole market, it focused on the individual. In order to stay above all of its competitors, the company intends to improve all its position. The combination of social media saturation, aggressive marketing and the technology advancements offered in the products provides a competitive positioning strategy to products offered by the customers (Zhao et al 2013, 789). Reference: Auh, Seigyoung, and Omar Merlo. "The power of marketing within the firm: Its contribution to business performance and the effect of power asymmetry."Industrial Marketing Management41, no. 5 (2012): 861-873. Brunello, Adrian. "The relationship between integrated marketing communication and brand equity."International Journal of Communication Research3, no. 1 (2013): 9. Coombes, Philip H., and John D. Nicholson. "Business models and their relationship with marketing: A systematic literature review."Industrial Marketing Management42, no. 5 (2013): 656-664. Finch, David, John Nadeau, and Norman O'Reilly. "The future of marketing education: A practitioners perspective."Journal of Marketing Education(2012): 0273475312465091. Frow, Pennie, Suvi Nenonen, Adrian Payne, and Kaj Storbacka. "Managing Co creation Design: A Strategic Approach to Innovation."British Journal of Management26, no. 3 (2015): 463-483. Griffin, Abbie, Brett W. Josephson, Gary Lilien, Fred Wiersema, Barry Bayus, Rajesh Chandy, Ely Dahan et al. "Marketings roles in innovation in business-to-business firms: Status, issues, and research agenda."Marketing Letters24, no. 4 (2013): 323-337. Kim, Namwoon, Sohyoun Shin, and Sungwook Min. "Strategic marketing capability: Mobilizing technological resources for new product advantage."Journal of Business Research(2016). Morgan, Neil A. "Marketing and business performance."Journal of the Academy of Marketing Science40, no. 1 (2012): 102-119.. Payne, Adrian, and Pennie Frow. "Developing superior value propositions: a strategic marketing imperative."Journal of Service Management25, no. 2 (2014): 213-227. Schoonover, Dan, Kirsten Kinsley, and Jasmine Spitler. "GoPro as an Ethnographic Tool."Journal of Access Services13, no. 1 (2016): 7. Theodosiou, Marios, John Kehagias, and Evangelia Katsikea. "Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations."Industrial Marketing Management41, no. 7 (2012): 1058-1070. Zhao, Y. Lisa, Michael Song, and Gregory L. Storm. "Founding team capabilities and new venture performance: The mediating role of strategic positional advantages."Entrepreneurship Theory and Practice37, no. 4 (2013): 789-814.